Real Madrid had recently signed a sponsorship contract with easyMarkets, a reputable online trading provider with close to 20 years of experience in the trading industry. The deal makes the easyMarkets the Official Online Trading Partner of the La Liga giants, which is likely to provide a boost to its ongoing branding and recognition efforts.
Partnering with "Los Blancos" comes at the right time, given the improving shape of the team, that managed to come back from the COVID-19 lockdown more united and as strong as it was two years ago. Zinedine Zidane proved once again his special coaching skills, leading the team to the 34th title in La Liga, ending Barcelona's two-year streak.
Partnership with the 2020 La Liga Champions
Starting from the 2020/2021 season, easyMarkets will be the club's official online trading partner. This should allow easyMarkets to benefit from increased brand exposure by associating itself with the club. After starting modestly in 2019, Real Madrid managed to recover and eventually topped the domestic league, for the first time since 2017. Their main rivals Barcelona had won the most La Liga titles since 2015, winning the trophy four times.
Despite this, "Los Blancos" continue to have a leading advantage in terms of the aggregate number of La Liga titles, with 34 trophies already won. Regarding easyMarkets, it is also a leader in the trading arena, holding 37 different awards. It is well-known for its transparency and simplicity, serving clients based in various countries around the world.
The three-year deal between Real Madrid and easyMarkets marks the beginning of what could be a long-term collaboration of two solid brands, with established track-records. As the broker highlighted in a recent press release, the company was aiming to "sign with an organization that has global appeal". Real Madrid is currently one of the top brands in the world and with a broad fan base, therefore this association can help easyMarkets reach an increasing number of people during the next three years.
New season to start in September
Now that the domestic season has ended, the players won't get to enjoy any major break, given the new La Liga season is set to start at the beginning of September. Due to COVID-19, the schedule had been influenced badly and this isn't the only problem for players.
Alongside the threat of a second wave of the pandemic, the world of football will continue to watch the new matches in front of the TV or online. Access to the stadiums won't be granted until the pandemic will be under control and a cure for the virus will be found.
"Los Blancos" will need to find the motivation to win another league without the fans' support, but so far, Zidane and his team have proven to perform at their peak, even with empty seats on the stands. Unbeaten in the last 11 matches, the players had shown great consistency and all the fans hope for at least a similar performance during the 2020/2021 season. Will Real Madrid win its 35th La Liga title, with easyMarkets as its official online trading partner?
