David Beckham has a knack of keeping his name in the news, maybe it's due to the fact that he's never been afraid to his body, whenever cameras are around. The newest ad campaign for his bodywear collection for retailer H&M is being released on the heels of the announcement that he's joining the French Paris-Saint Germain soccer club.
Beckham, who like wife Victoria has a knack for clothing, partnered with H&M last year for a line of underwear and sleepwear. Since then, he's released a couple of ab-baring ads that give us a glimpse at just what soccer will do for a body.
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In his latest ad, directed by Guy Ritchie, is more like a film short. Beckham stars as an action hero, saving the day in Los Angeles in his boxer briefs and bedroom slippers.
Here's a sneak peak of the ad:
The 37-year-old Beckham says he's committed to doing these ads for the long term, but admits that seeing himself on billboards is still brings the soccer star some type of shock.
"No matter how many campaigns I do with H&M, I will never get used to seeing myself on billboards," he said. "It's always a surprise to me when I see them. I'm lucky to work with such great photographers and stylists, so the images are always the best they can be."