Joe Montana Miracle Stain Becomes Huge Hit During Tide Super Bowl Commercial (Video)

Feb 04, 2013 02:24 PM EST
Quarterback Joe Montana
Quarterback Joe Montana, formerly of the San Francisco 49ers and Kansas City Chiefs, waves to fans as he poses with his bust after being inducted into the Pro Football Hall of Fame in Canton, Ohio July 29, 2000."

The Super Bowl is typically the time of the year where commercials get a little less boring and lots more entertaining. One commercial that seems to be catching lots of attention would be the one featuring San Francisco 49ers legend Joe Montana.

Montana showed up as a food stain in Tide's Super Bowl commercial. In the ad one guy drops some food on his white Montana jersey while watching a game, and just like a supernatural sign, Montana appears.

This was the first ad for Tide in a Super Bowl since 2008.

Take a look at the video clip of Tide's Super Bowl commercial with the Joe Montana miracle stain:

The commercial played on a common phenomenon around the world, seeing images like Mother Mary, Jesus and other figures in items isn't that strange. So seeing Joe Montana in a shirt stain isn't that unbelievable. Nor it is unbelievable that people would come for miles just to see the image.

The commercial added another twist, at the very end the man asks his wife where his 49ers jersey is. She tells him that she washed it because it had a stain on it. As if it was nothing and, just a typical daily duty of hers. She turns and smiles at the camera saying, "Go Ravens."

The ending only added to the irony of the 49ers loss to the Baltimore Ravens, because just like how Montana's face was washed from the jersey, so too did San Francisco's perfect recorded at the Super Bowl.

Tide started this Super Bowl ad campaign idea on January 21 with they released an infomercial spoof about a fictional product called "Stain Savers."

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